John Pye & Sons' twice weekly auctions are now flying higher than ever before - with the aid of a new 'blimp'.
The bespoke blimp (pictured left) was made to help new buyers locate Pyes auctions in Nottingham after seeing the firm's adverts on ITV.
The blimp flies up to 200 feet above the old brewery site in Radford Road, New Basford, Nottingham, and can be viewed from the M1 motorway between Junctions 25 and 26.
At 8am every Wednesday and Thursday the blimp is taken out of storage, topped up with helium and tethered for a full day's advertising (as pictured below).
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